Andrea Cerda MA
- PhD candidate
- Political Culture, Imagined Communities, Neoliberalism, Branding, Chile
Andrea Cerda studied Sociology at Universidad Católica de Chile (2000) were she researched the production of communities on the emerging local web portals of those years. Afther that she did a MA in Social Sciences at the Universiteit van Amsterdam (2003) were she studied practices of social and political participation of Chilean youth after the dictatorship.
Consequently she conducted MA research in Cultural Anthropology and Development Sociology at Leiden (2009). She studied Voluntourism Experiences set-up by NGOs and the tourism industry in Northern India. She focused on the ethical dilemmas experienced by those volunteers-consumers coming from developed countries to India participating in these kind of volunteer tour-programmes.
Furthermore she worked as a researcher and lecturer on Qualitative Methodology at the Sociology School of Diego Portales University in Chile from 2004 until 2008.
Currently she is doing her PhD on the production of the Chilean Exhibit for the latest World Expo at Shanghai in 2010. In her research she followed the exhibitional practices involved in the national Expo experience. In her PhD she has been reflecting on the influence of branding rationales in the way national communities are being imagined today.